William Raveis Real Estate
What Kept Them Up at Night:
Recruiting top-tier real estate agents is at the heart of William Raveis Real Estate’s success, but in a crowded market, standing out demanded more than just words—it required compelling branding and seamless marketing support. Agents needed personalized materials to elevate their business and reinforce the company’s reputation as an industry leader. At the same time, the marketing team had to streamline efforts across initiatives like agent support, company marketing, and charitable fund promotion—all while upholding the high standards of the William Raveis brand.
Who They Are:
At William Raveis Real Estate, supporting agents is more than a strategy—it’s a core value rooted in the company’s family-owned heritage. As one of the largest independent real estate brokerages in the United States, William Raveis combines personalized marketing support, custom branding, and a comprehensive suite of real estate services to empower agents. This commitment helps agents differentiate themselves, close more deals, and thrive in a competitive and ever-changing industry.
My Role in all of This:
As a Graphic Artist at William Raveis Real Estate, I play a key role in empowering agents by creating tailored branding and marketing materials that help them stand out. I design custom logos, business cards, and other identity elements to build their personal brands, while also supporting the company’s recruiting efforts with social media graphics, brochures, and digital campaigns. Additionally, I contribute to the success of the William Raveis Charitable Fund by designing brochures, social posts, web pages, and other collateral that amplify its mission and reach. My work ensures alignment between individual agent success and the broader goals of the company brand.
